The essential guide to floristry marketing on a budget
Posted by scentandviolet on December 11, 2018
Most of the small businesses (including ours) struggle with allocating appropriate marketing budget. Truth to be told, not too many of us have a written marketing strategy in place (While definitions on what is marketing strategy keep changing over the years we are going to offer our simplified version: Marketing strategy is fully outlined plan on how to communicate products/services and company values to consumers, stakeholders and, public in general). Very often, small businesses confuse marketing and advertising (advertising is and should be just a small part of marketing strategy). Naturally, when I was approached by Pat from ECOMM Tips offering his two cents on how to communicate on a budget I was interested to hear. While his tip column focuses on floral business, advices offered could be easily applied to many other small businesses. In hopes, that some of the advices offered will help my friends in the floral industry and other small business compatriots – please enjoy. S&V
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Plant care: China Doll
Posted by scentandviolet on December 9, 2018
China doll plant (lat. Radermachera sinica) is native to the subtropical mountain regions of southern China and Taiwan. We sell the dwarf version of this evergreen tree which can grow up to 9 feet.
Plant profile: Hibiscus
Posted by scentandviolet on November 11, 2018
The genus Hibiscus in the Malvaceae (mallow family) includes more than 200 species, including annuals, perennials, shrubs and trees. Most of these do not make good houseplants. The Chinese hibiscus (Hibiscus rosa-sinensis) though is by far the most popular species offered for indoor use.
Flower Profile: Protea
Posted by scentandviolet on October 29, 2018
With over 1500 species, proteas come in different shapes and sizes, from shrubs to tall trees. Proteas are also known as sugarbushes, due to the excessive amount of nectar the flowers produce.
Flower Profile: Carnation
Posted by scentandviolet on October 11, 2018
Beautiful carnation (Dianthus caryophyllus) was named after Greek word dios (divine) and anthos (flower).
Carnation, beloved staple of European artistic floral design does not enjoy same popularity in USA. There is a reason for that: In the 80s, we saw uprise of "pretend florists" and "grocery store flower shops", who did not know how to design with delicate flowers such as carnation. Instead of investing in proper floral design training, they opted to ruin reputation of one of the most beautiful flowers by calling it "cheap". Our beloved carnations are anything but. European and Asian floral designers continued to appreciate carnations and develop hundreds of new varieties, colors and texture. For some strange reason, we in the US are still stuck in the 80's mode of carnation unappreciation. With the new and young influx of floral designers in US, we are hoping that carnation, our divine flowers will raise back to it's throne.
